Year-End Donor Appeal Strategy + Calendar
Steven Screen, of BetterFundraising.com and WorkLessRaiseMore.com, is one of my favorite fundraising educators. In this free training he presents a specific timeline of what to send donors and exactly what day to do those. He also discusses important points to remember in making your appeals.
Finally, he has a $40 offer to help you create — in just 30 minutes! — your organization’s year-end appeal letter/package you’ll send to your donors,